What is the primary purpose of beef advocacy?

The primary purpose of beef advocacy is to educate the public about beef production. This encompasses informing consumers about various aspects of the beef industry, including animal husbandry practices, nutritional benefits of beef, environmental impacts, and the role of beef production in agriculture and rural economies. By providing accurate information, beef advocates aim to foster an understanding and appreciation of beef as a part of a balanced diet, as well as to dispel myths and misconceptions surrounding the industry. Advocating for beef also involves highlighting sustainable practices that ensure animal welfare and environmental stewardship, thereby creating a more informed consumer base that can make better choices.

Focusing on increasing production costs or limiting beef consumption does not align with the goals of advocacy, which seeks to support and promote understanding of the beef industry rather than inhibit it. Similarly, promoting plant-based diets diverges from the core objectives of beef advocacy, which is to position beef as a viable and valuable component of healthy eating.