What is the target audience for the campaign "BEEF! It's what's for dinner"?

The campaign "BEEF! It's what's for dinner" is designed to resonate with a broad audience, specifically targeting general consumers and families. This is significant because the campaign aims to promote beef as a versatile and nutritious option for everyday meals that can appeal to a wide range of people within the home cooking context.

By focusing on general consumers and families, the campaign highlights the various benefits of beef, such as its flavor, versatility in recipes, and nutritional value, making it an attractive choice for dinner time. The messaging is crafted to be inclusive, ensuring that it connects with everyday families who make meal decisions.

The other options may address specific segments, such as chefs or health-conscious individuals, but the campaign's primary goal is to engage all families and general consumers, encouraging them to consider beef a staple in their diets.